Why I Started This Blog

When I started out in my career, it was not the experience I had hoped. After a stressful day, I would go home in the evenings and look at beautiful portfolios of incredibly talented designers working in Silicon Valley, and wonder why that couldn’t be me.

I couldn’t figure out why some designers got the opportunity to work on exciting projects in great companies, while others did not.

I gave myself the usual excuses – this country is going through a recession… I didn’t go to Stanford… A few more years of experience should hopefully do the trick…

But it wasn’t about years of experience, the longer I stayed in positions that didn’t value design, the harder it was for me to find a role in a company that did value design.

Being a great designer is about so much more than just simply knowing Sketch or Photoshop.

Then I had a sudden revelation – that I was responsible for everything. It was up to me to get out of the career rut I had found myself in.


– I interviewed successful designers and asked them for advice on how I could get out of my predicament

– I took courses (with my own money)

– I went to local meet-ups and started to get to know the other designers in my city

– I worked on side-projects in the evenings and at weekends to flesh out my portfolio

I applied what I learned, and my career started to improve exponentially.

Over the past few years, I’ve spent a lot of time reading about career development and figuring out how to become a more successful designer. I found out that beneath all of the Sketch Tutorials and Dribbble Shots, there was a hidden layer to what makes some designers successful.

Communication skills, time management, productivity and being an effective negotiator were just as important as knowing Sketch and Photoshop.

I began reading books that were outside the usual designers bookshelf – books by Brian Tracy, Jim Rohan, Tim Ferris and Peter Drucker.

In an effort to share what I’ve learned over the years, I started to write about it. I hope you find it interesting, useful or even just entertaining.

“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”

- Seth Godin

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